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HOT AIR BALLOONS / Promotional Marketing

HOT AIR BALLOONS

Objective: Demonstrate a practical benefit of Philips eco light bulbs in a new and interesting way.

Concept: Actual hot-air balloons float through the environment to deliver the message about Philips environmentally-friendly light bulbs.

Target Audience: Pedestrians

University

School of Visual Arts

School of Visual Arts
New York, United States

Design

School of Visual Arts

School of Visual Arts
New York, United States

Kenji Akiyama