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The aim of the project is to create a brand for basic band aid that simplifies product information on the package and saves material by offering an attractive refill package. The approach on gaining consumers attention at the sale shelf is to communicate the brand via a signet that forgoes text information. The brand name itself falls in the background. As they appear to buy band aid more often then men the main target group is female. The plaster box is made of impregnated carton and the small refill packs are also a practical purchase for little injuries abroad.