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Samsung WWWave / Facebook app

Samsung WWWave
Samsung WWWave

Discipline: Communication

Discipline: Communication

The “Longest Wave” contest took place for eight weeks on Facebook to promote the new Samsung “Wave Phone”. The Samsung Wave application was accessible to all Facebook members, who could participate by either starting their own wave and inviting their friends or by joining an existing one. The application was easy to use, meaning that fun was only a mouse click away! In the end the “Samsung WWWave” reached up to 277,242 m in length. An average of five thousand users per day participated and over fifteen thousand feeds were published to members’ walls during the whole period.

Client / Manufacturer

Samsung

SAMSUNG Electronics Co., Ltd.
Suwon-si, Gyeonggi-do, South Korea

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Design

CHEIL Worldwide

Cheil Worldwide
Seoul, South Korea

Taejin Lim, Iwan Kim

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Design

designfever

designfever
Seoul, South Korea

Donghyun Choi, Juhwan Lee, Kwangmin Jung, Daeil Moon, Jaeyong Shin, Sanghun Lee, Wonsung Lee

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Design

3cim Korea

3cim Korea
Seoul, South Korea

Sangseok Lee, Gyuha Hwang