KTO HARU
Microsite
Korea Tourism Organization
This interactive online campaign of the Korea Tourism Organization aims to attract people from China, Japan and other countries. The KTO HARU site includes interactive videos, souvenir videos and interesting information on Korea. It implements social network functions with the An Unforgettable Day in Korea concept. Ten popular Korean stars were cast for this interactive movie, telling fascinating stories that promote beautiful attractions and provide tour information. By collecting tags that appear on the screen, users can interact with the drama as they watch. They can then download a customized travel guide book and continue enjoying the microsite.
Client / ManufacturerDesign