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KTO HARU / Microsite

KTO HARU
KTO HARU

Discipline: Communication

Discipline: Communication

This interactive online campaign of the Korea Tourism Organization aims to attract people from China, Japan and other countries. The “KTO HARU” site includes interactive videos, souvenir videos and interesting information on Korea. It implements social network functions with the “An Unforgettable Day in Korea” concept. Ten popular Korean stars were cast for this interactive movie, telling fascinating stories that promote beautiful attractions and provide tour information. By collecting tags that appear on the screen, users can interact with the drama as they watch. They can then download a customized travel guide book and continue enjoying the microsite.

Client / Manufacturer

Korea Tourism Organization

Korea Tourism Organization
Seoul, South Korea

Design

CHEIL Worldwide

Cheil Worldwide
Seoul, South Korea

Alex Kwon, Taejin Lim, Seokjin Shin

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Design

designfever

designfever
Seoul, South Korea

Donghyun Choi, Juhwan Lee, Hyunju Cho, Kwangsun Ryu, Youngsu Han, Miae Hwang, Hyunil Park, Jaejin Jung

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