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FREEGO is a concept commute cardholder which provides passenger to receive advertisement information or cupons from the station. The project focuses on not only the product itself, but also considering the marketing aspect and business model, trying to come up the idea that benifit the investors and the end-users. With the help of FREEGO, people will be encouraged to go shopping, which will be, in the meantime, stimulating the consumption and promoting an economic growth.