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Many products nowadays have so many features, and it's hard to handle the complexity and understand the products in every detail. As well shavers.
The costumers need is to shave with the best and convenient endresult. Especially after a weekend where most costumers not shave, it needs several steps, first trim the beard with the trimmer and the next step is to shave the shorter face hair. For most shavers its two very different processes and handlings.
The new series 7 combines both steps, and simplify the process of shaving, handling and cleaning.
Sekretariat Industrial Design