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For my graduate project I chose to explore ways to increase the uptake of cycling to work through product design.
My research concluded safety, convenience, and style perceptions were the main inhibitors for potential cycle commuters.
The Velocase increases perceived bike width with 360° lighting, locks securely shut and to the bike, and converts instantly to a stylish shoulder bag. Hidden overload straps, a weatherproof build, and stowed tools and a pump make the system particularly convenient and hassle-free.
Wellington, New Zealand