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Wirtschaftsförderung Region Stuttgart / Exhibition stand, EXPOReal 2010

Wirtschaftsförderung Region Stuttgart
Wirtschaftsförderung Region Stuttgart

Discipline: Interior Architecture

Discipline: Interior Architecture

Stuttgart region is one of the most important economic centers in Europe. The trade fair concept translates the specific duality of stability and growth in one metaphoric icon – the modern interpretation of a tree dynamically striving upward and yet is steadfastly rooted in the earth. As a symbol for stability and “grounding”, the floors and the furnishings of the stand were made of solid materials in matching earth tones. The expansive “treetop” made of oversized silver cubes represents growth and dynamics. Imprinted motifs reflect the many facets of the region.

Client / Manufacturer

Wirtschaftsförderung Region Stuttgart

Wirtschaftsförderung Region Stuttgart GmbH
Stuttgart, Germany

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Design

Emmy B. GmbH

Emmy B. GmbH
Stuttgart, Germany

Thomas Elser, Andreas Hornung, Thomas Waschke, Dirk Pohl, Michael Kredics, Sebastian Binz

Design

Ippolito Fleitz Group – Identity Architects

Ippolito Fleitz Group GmbH
Stuttgart, Germany

Peter Ippolito, Gunter Fleitz, Sherief Sabet

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