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Stuttgart region is one of the most important economic centers in Europe. The trade fair concept translates the specific duality of stability and growth in one metaphoric icon the modern interpretation of a tree dynamically striving upward and yet is steadfastly rooted in the earth. As a symbol for stability and grounding, the floors and the furnishings of the stand were made of solid materials in matching earth tones. The expansive treetop made of oversized silver cubes represents growth and dynamics. Imprinted motifs reflect the many facets of the region.
Wirtschaftsförderung Region Stuttgart GmbH
Emmy B. GmbH
Thomas Elser, Andreas Hornung, Thomas Waschke, Dirk Pohl, Michael Kredics, Sebastian Binz
Ippolito Fleitz Group GmbH
Peter Ippolito, Gunter Fleitz, Sherief Sabet