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Rub phone is a cell phone that you can shape with time. The exterior, which is covered with layers of mixed plastics like eraser, gets worn as you touch it, revealing beautiful patterns.
First, the tainted parts are rubbed off to reveal a new shiny surface. To drop a phone on the floor arouse annoyed no more, but that will make our heart flutter. Second, the grip gets customized to the functions you use the mostcamera, game, video, emailing or phone calls. As the history gets carved on the cell phone, it adds value and personality as time goes by. The more you touch, the more your affection for it grow.
Rubbing a phone is loving a phone.
Samsung Art & Design Institute (sadi)
Seoul, South Korea
Hwang, Won Chul
Gyeonggi-do, South Korea