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How can everybody understand nature, be aware of its beauty and diversity in order to act responsibly? Scientific literature is not reaching the mass-market. Existing articles ask for previous knowledge and do not trigger curiosity. To close this gap, the magazine concept «du monde» connects science with art, a tool to increase the awareness of mother earth. Each issue deals with one scientific topic explaining it from scratch and linking it with art and lifestyle. With the aid of photos, info graphics, models, illustrations, music, poems and its own headline font the first issue «Eiswelten» shows the majestically beauty of ice & snowscapes.