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ZERO_2010 is a communication piece addressing the issue of sustainability in todays fast fashion, focusing on both the designer and the consumer. By showing the long process needed to create an outfit (the drawing process) versus the fast action of discarding past seasons clothes into new ones (the process of flipping the card), the video highlights the energy and the waste that go into producing fashion. It also illustrates the permanent damage to the environment created through throw-away-fashion, as particles of past outfits get left behind until the end.
London, United Kingdom
Judy Zhang, James Tan.