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Its time to move on and discard phone alarms and clocks! This is the new age people; we need cooler and hipper gear like this Alarm Pillow! It gently vibrates at the given hour, to wake you up with a buzz. And if you dont get out of the bed, your head-weight acts as the snooze trigger. How awesome is that! The label-trigger is clever and fitting, I so need this for my sleepyhead daughter!