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The Skulpturenpark Köln presents
contemporary sculptures in the atmosphere of a park.
In this corporate design, the changeable typography is to be an element of the Cologne sculpture park that creates a sense of identity. Just like a contemporary sculpture, the specifically created font invites the visitor to decode the subject while looking into it. It characterises communication as a repertoire of characters and becomes the creative principle of the park. Thus, a contemporary understanding of corporate design is developed, which is no longer reduced to static characters but creates identification by being flexible.