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+ - is one of my lamp series which named off,on (in chinese:开，关)
+ - doesn't have a switch. To turn it on, rotate it 90 degrees. Inside, there is a magnetic reed switch and a magnet. By changing the angle, the magnetic reed switch on and off. So the lamp on and off. The user experience of turning on the lamp feels much more wonderful than turning on the switch. And I made an available prototype. The demo video can be seen at: http://vimeo.com/16845507 )