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A magazine as a multifaceted acquisition tool.
How do you successfully combine such different kinds of information as an informative newsletter, editorial articles about new scientific research, interviews, house advertising and the general joy of communication in one medium? Well, with our regularly published magazine Zunder (ger: cinder) we have actually achieved this feat. Not only do the contents of Zunder underpin our core philosophy but the magazine itself also proves in practice that a haptic, design-oriented reading-experience can have a major impact. For the lead topic of the 4th edition of Zunder we chose Sweets. The seduction begins with the packaging: high quality, fully colored paper in an attractive mock chocolate appearance perfectly imitates the sweet temptation. The wrap-around cover, made of typical chocolate aluminum foil, highlights the sensual experience of discovering the content. Once unpacked, the Zunder offers sweet designs, excellent editorial contributions, top interview partners and new perspectives. All in all, Zunder represents a new type of acquisition tool that stimulates the senses and stays in mind much longer than even the best chocolate.