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Samsung ST600 / ST100 / Microsite

Samsung ST600 / ST100

Discipline: Communication

Discipline: Communication

The Samsung Camera ST600 / ST100 campaign site was based on the concept “Change Your World” as the ST600 / ST100 is a fun-tastic product. Enjoying interesting and various locations in the “2View World” cyberspace, visitors can travel the virtual world by uploading a portrait shot taken with their webcam. While traveling through various scenarios as the main character, they can take photos of themselves in funny situations and even share these pictures with their friends on SNS such as Twitter and Facebook. There is also a link to the feature site for visitors who want to learn more about the product.

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Suwon-si, Gyeonggi-do, South Korea

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Design

CHEIL Worldwide

Cheil Worldwide
Seoul, South Korea

Alex J. Kwon, David Baek, Iwan Kim, Janghoon Park, Seokjin Shin

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Design

designfever

designfever
Seoul, South Korea

Donghyun Choi, Juhwan Lee, Kwangmin Jung, Daeil Moon, Jaeyong Shin, Sanghun Lee, Wonsung Lee, Ouksoo Kim

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