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Easy Squeeze / Tube of toothpaste

Easy Squeeze
Easy Squeeze

"An easy, saving and eco-friendly design for a daily necessity" Easy Squeeze provides easy-squeeze with almost no waste. Tubes today have a circular head where the paste is jammed at its hard frame. Getting the jammed toothpaste out of a mostly empty tube requires a skillful squeeze and efforts. And though the remains could be used several times more, users think that the toothpaste has run out and throw it away. Easy Squeeze doesn’t have the steep edge in its shape and can be flattened. It’s easy enough to get the last bit of the toothpaste that users can still hold their toothbrush and only use the other hand to pinch the tube.

University

Korea University

Korea University
Seoul, South Korea

Design

LEE SOOKYEONG

LEE SOOKYEONG
Incheon, South Korea