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Chinese zodiac auspicious words project / Graphic Design

Expressing lucky phrases of the 12 Animals of the Chinese Zodiac through Chinese characters Simplify the Chinese characters structure into 12 animals characters to form unique symbols. For a better impression and Easy understanding meanings, the color of red and gold become the choice of carry on traditional happiness with its atmosphere and quality.

Red envelop is the custom of Chinese New Year which will be placed money Inside as a gift. The mouth of envelop will be made as fixed to prevent falling out the banknotes or coins. When close the mouth of the envelop, the golden circle will become a ancient coins.


National Taiwan Normal University

National Taiwan Normal University
Taipei county, Taiwan

Chien-Fu Lai