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Genius Markenaufbau / Corporate design

Genius Markenaufbau

Discipline: Communication

Discipline: Communication

Genius is an educational initiative of Daimler AG, which has taken on the task of making children understand the “mobility of the future” in a lively way and generating enthusiasm for future-oriented technology this way. With the Genius brand, we have produced a corporate design that has been created to appeal to children and young people alike. Its illustrative character and the masked photographic cut-outs make visualizing sophisticated topics easy without seeming childish.

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Schwarz Gruppe Design

Schwarz Gruppe Grafikdesign
Stuttgart, Germany

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