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The German population ages inexorably while the number of young people continues to fall. The municipality Wenden also meets new challenges: The support of older citizens by their family is not ensured any longer. An initiative will be founded to support volunteering. Capabilities and needs can be united by an active cooperation between generations. Joint responsibility of the citizens strengthens the community as well as the personal development - for a high quality of life in the municipality.
A marketing concept, the corporate design and a diversified media mix for the initiative bewege of the municipality Wenden were developed.