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The segmentation used for the garbage processing Casula, sees their biggest consumers, users of the 'green market', assets as auditors, 'stakeholders' of a society towards full sustainability. Thus, Casula consolidates a new niche market, which also consume with sophisticated design, promotes its users as shapers of new forms of appropriation of residual product from the slurry at the household level.
Universidade do Estado do Pará
Bento Gustavo de Sousa Pimentel
Hernam Gonçalves Sandres