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Adoptions save lives / Advertising

Adoptions save lives
Adoptions save lives

Millions of pet dogs and cats are executed in animal shelters each year. They are abandoned by men, given a lethal injection after being unclaimed within a time-span. This not only consumes a huge amount of social resources but also becomes an ethical problem. ”ADOPTIOPNS SAVE LIVES” are two advertisements for Animals Taiwan, a non–profit organization promoting animal welfare in Taiwan. The objective of these two ads is encouraging people to adopt animals instead of buying ones, saving man’s best friends from being our biggest victims.

University

National Chengchi University

National Chengchi University
Taipei, Taiwan

Design

Lai-Yo-Li company

Lai-Yo-Li company
Yunlin County, Taiwan

Hui Chun , Cheng