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The search for identity is and will be always a topic of the humankind. We take the role of our ancestors, but we still want to be someone else. We are looking for our characteristic, our own identity! Identic support a playful access to find and to develop identity and it allows us to test everyday a new role. The tear-off calendar gives you the daily role on textual level, for 365 days, and call on the viewer to take an active action for this role samples 1 day long. We are not fixed on 1 role, because we are changeable and we can reinvent ourselves every day again. Who not would have sometimes lust to slip consciously into different shoes?