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Wu Xing Fortune Cake / Ananas cake packaging

Wu Xing Fortune Cake
Wu Xing Fortune Cake

Discipline: Packaging

Discipline: Packaging

Our innovative New Year gift packaging is more than just a box containing a delicious treat. Inspired by ancient Chinese astrology and the five elements (Wu Xing), typical Taiwanese flavor and Chinese traditions are blended into this red pentagon shape. Each side represents an element and its corresponding animal: gold – chicken, wood – dog, water – pig, fire – goat and earth – cow. In addition, this multi-purpose box is also a traditional Chinese paper cutting, so it can be used as decoration during Chinese New Year to bring fortune and luck. And each of the five sides can be used as bookmarks, surrounding you with luck and fortune all year round!

Client / Manufacturer

HongLuBao Co., Ltd.

HongLuBao Co., Ltd.
Taipei, Taiwan

Design

Amone Hsieh

Amone Hsieh
Taipei, Taiwan

Feng-Chuan Chen