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AUDI AG, Paris 2010 / Exhibition stand, Motor Show Paris 2010

AUDI AG, Paris 2010
AUDI AG, Paris 2010

Discipline: Interior Architecture

Discipline: Interior Architecture

Dynamic, progressive, accelerating. The brand space as a narrator. The “art of progress” brand value as dynamics in space. The endless flowing space dissolves the classic disciplines floor / wall / ceiling. It accommodates a product variety and the growing importance of issue communication. A softly rising curve leads visitors like on a boulevard through changing perspectives and topics with interactive display units and the multimedia brand horizon. Free forms with doubly-curved surfaces as well as aluminum as the “brand material” translate the technological edge into a spatial brand experience of hitherto unreached diversity.

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

SCHMIDHUBER

Schmidhuber Brand Experience GmbH
München, Germany

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Design

MUTABOR

Mutabor Design GmbH
Hamburg, Germany

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