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Deutscher Bundestag / Visual identity

Deutscher Bundestag

Discipline: Communication

Discipline: Communication

A communications designer is not just responsible for the appropriate design and colors of an organization’s visual appearance; he also has to ask questions and advise the client. He must ask whether a symbol is necessary, whether it is beautiful and whether its symbolic qualities are appropriate for the client. He must ask whether the client’s understandable desire for a symbol makes sense. He bears responsibility not only for the design but also for the message this design sends out. He has to understand this message from the perspective of both the sender and the recipient.

Client / Manufacturer

Deutscher Bundestag

Deutscher Bundestag
Berlin, Germany

Design

büro uebele visuelle kommunikation

büro uebele visuelle kommunikation
Stuttgart, Germany

Katrin Dittmann, Daniel Fels, Angela Klasar (Projektleitung), Tristan Schmitz (Projektleitung), Andreas Uebele

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