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Christmas beer 2010 New design saves Swedish Christmas!
Love and marriage, milk and cookies, jeans and T-shirt some things just go together. Like Christmas and Christmas beer for Swedes. No Picnic had the opportunity to redesign one of Swedens most popular brands of Christmas beers. The brief: to create a product that would enhance the setting of the Christmas table and appeal to the Swedes desire for an old-fashioned Christmas. No Picnic played with the elements from winter fairytales and traditional Swedish sagas. The design invites us to make our own story about Christmas. The overall impression is a extravagant, fun and traditional Christmas beer.
No Picnic AB