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To win over pre teens and teens, I must first recognize what drives them to the counter so the primary attraction would be a unique bottle design representing the character and persona of young hearts. Being active (action) is the cumulative attribute of teens and pre teens. Using dance as an attribute to derive at the shape of the bottle which further results in an interactive perfume bottle. The bottle bares a simple plastic insert at the bottom ensuring easy production and manufacturing. The insert is fitted once the perfume is bottled. The colorful collection arranged alternatively on the shelf, reflects fun and frolic.
National Institute of Design
Sunray Design Studio
Sakthivel K S