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smartfood / consumer magazine


Our project is a magazine for a fictional independent consumer organization named „smartfood“. Twice a year „smartfood“ publishes an edition which deals with a certain food industry (in the example we worked out it‘s the dairy industry) to inform the consumer about the quality and origin of food and to reveal nuisances.
Here we describe „the way of the milk“ in four chapters (farmer, dairy factory, trade, consumer). In each chapter there are photo reportages and information graphics. In each edition there is a removable product test card which serves the reader as guidance.


HfG Schwäbisch Gmünd

HfG Schwäbisch Gmünd
Schwäbisch Gmünd, Germany



Vaihingen-Enz, Germany

Katja Peters, Miriam Bottesch