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Nikon – “I AM PHOTOKINA” / Design and communication concept

Nikon – “I AM PHOTOKINA”
Nikon – “I AM PHOTOKINA”

Discipline: Interior Architecture

Discipline: Interior Architecture

Task: create a design and communication concept for the Nikon exhibition stand, which offers a high level recognition value and is a significant part of the “I AM PHOTOKINA” cross-media campaign. Solution: we take the smallest device in digital photography, the pixel, and use it as the core design element regarding architecture and space. Result: the Nikon booth follows in a straight way the geometric pixel form and therefore offers clear orientation and extraordinary experiences.

Client / Manufacturer

Nikon

Nikon Europe B. V.
Lijnden, Netherlands

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Design

Jung von Matt

Jung von Matt/relations GmbH
Köln, Germany

Jutta Segbert, Peter Gocht, Andreas Schimmelpfennig, Christian Schmachtenberg

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Design

Jung von Matt

Jung von Matt/Spree GmbH
Berlin, Germany

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Design

Elastique. We design.

Elastique. GmbH
Köln, Germany

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Design

IS Group GmbH

IS Group GmbH
Düsseldorf, Germany

Design

ARTec Messebau GmbH

ARTec Messebau GmbH
Wassenberg, Germany

Design

m box bewegtbild GmbH

m box. bewegtbild GmbH
Berlin, Germany

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