Nikon – “I AM PHOTOKINA” / Design and communication concept

Task: create a design and communication concept for the Nikon exhibition stand, which offers a high level recognition value and is a significant part of the “I AM PHOTOKINA” cross-media campaign. Solution: we take the smallest device in digital photography, the pixel, and use it as the core design element regarding architecture and space. Result: the Nikon booth follows in a straight way the geometric pixel form and therefore offers clear orientation and extraordinary experiences.