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Alnatura Origin / Relaunch

Alnatura Origin
Alnatura Origin

Discipline: Packaging

Discipline: Packaging

Eberle GmbH Werbeagentur GWA revamped the “Alnatura Origin” range with 13 products. The main task was to produce a design that reflects the craftsmanship involved in and the authenticity of the products. The agency solution was a pure design, hand-drawn fruit and vegetables and manufacturer verification in the shape of a map. The map underlines the certificate of origin and is an invitation to find out more about the origin of the products online. This is a credible way to communicate that the product ingredients have been grown and handled on a Tuscan estate and are, therefore, untreated and of very high quality.

Client / Manufacturer

Alnatura Produktions- und Handels GmbH

Alnatura Produktions- und Handels GmbH
Bickenbach, Germany

Design

Eberle Brand Design

Eberle Brand Design
Schwäbisch Gmünd, Germany

Katja Schmid, Greta Brumme