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Cranes / Customer magazine


Discipline: Communication

Discipline: Communication

The idea: a customer magazine for one of the leading European crane companies: Cranes as a large-sized information platform – online and offline. A magazine for specialists. Comprising up-to-date reports and exciting reportages. It uses response elements and a strong corporate language. All created first hand by experienced crane professionals – sustaining lasting company identification. Encouraging dialog, entertaining, creating confidence, retaining customers. To sum it up: a cross media tool to systematically generate efficiency and value.

Client / Manufacturer

Steil Kranarbeiten GmbH & Co. KG

Steil Kranarbeiten GmbH & Co. KG
Trier, Germany


Ringel & Partner

Ringel & Partner
Agentur für Unternehmenskommunikation und Markenführung
Trier, Germany

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