Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

IMPOSSIBLE / Corporate design


Discipline: Communication

Discipline: Communication

“The Impossible Project” rescued the world’s last Polaroid film factory from being dismantled so that instant film could be manufactured again. The young IMPOSSIBLE brand wants to convey the magic of analogue instant photography in a modern and high-quality way. The corporate design follows the basic idea of designing as little as possible. The twist in the name IMPOSSIBLE is emphasized in the typography by a mirrored “p”: “p” as in “possible” and “p” as in “Polaroid”. Extensive processing details underline the special quality of analogue instant picture photography: each picture is an original.

Client / Manufacturer


Wien, Austria

Go to profile


Heine / Lenz / Zizka Projekte GmbH
Frankfurt / Berlin, Germany

Go to profile