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We eliminated the complex operations by assigning various functions to a single button, which in turn enabled us to reduce the number of buttons on the device. The control wheel serves not only the function of fine-tuning but also of dynamic movement control. It has a much smoother feel than previous digital cameras. The exquisite sound and graphic textures showcase the product quality as an optical device promising high image quality. And for users stepping up to a SLR, we provided new shooting tips.
SONY Creativeworks Corporation
Mitsuo Okumura, Nobuki Furue, Keishi Tsuchiya, Ayaka Tamura, Junichi Nagahara
Masahiro Takahashi, Daisuke Yoshimori, Masayuki Sasaki
Sony (China) Ltd.