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User Interface for “α” NEX-5 / NEX-3 / User Interface for digital camera

User Interface for “α” NEX-5 / NEX-3
User Interface for “α” NEX-5 / NEX-3

Discipline: Communication

Discipline: Communication

We eliminated the complex operations by assigning various functions to a single button, which in turn enabled us to reduce the number of buttons on the device. The control wheel serves not only the function of fine-tuning but also of dynamic movement control. It has a much smoother feel than previous digital cameras. The exquisite sound and graphic textures showcase the product quality as an optical device promising high image quality. And for users stepping up to a SLR, we provided new shooting tips.

Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

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Design

Sony, Japan

SONY Creativeworks Corporation
Tokyo, Japan

Mitsuo Okumura, Nobuki Furue, Keishi Tsuchiya, Ayaka Tamura, Junichi Nagahara

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Design

Sony, Japan

SONY Corporation
Tokyo, Japan

Masahiro Takahashi, Daisuke Yoshimori, Masayuki Sasaki

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Design

Sony (China) Ltd.

Sony (China) Ltd.
Shanghai, China

Sheng Wang