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Wienerwald / Corporate architecture

Wienerwald
Wienerwald

Discipline: Interior Architecture

Wienerwald
Wienerwald
Wienerwald
Wienerwald
Wienerwald

Discipline: Interior Architecture

The new corporate architecture for Wienerwald underscores the realignment of the brand, while translating the chain’s traditional strengths of high quality, comfort and German cuisine into a contemporary design idiom. Materials and colors reflect the principles of freshness and naturalness, which find their expression in materials such as wood, leather and textiles, as well as in the dominant green tones that complement the fresh white. Gold is used as an accent color, conjuring up associations of quality and the crisp, gold-colored skin of the main product, the Wienerwald grilled chicken.

Client / Manufacturer

Wienerwald Franchise GmbH

Wienerwald Franchise GmbH
München, Germany

Design

Ippolito Fleitz Group – Identity Architects

Ippolito Fleitz Group – Identity Architects
Stuttgart, Germany

Gunter Fleitz, Peter Ippolito, Moritz Köhler, Tim Lessmann, Bartlomiej Pluskota

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