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People with particularly high demands due to physical disability are seen from a marketing perspective a target group just like any other. This target group does not seek sympathetic appeals in the look of medical supplies, but one that rivets. This is exactly how the active wheelchair of Otto Bock Mobility Solutions is presented: with desirable pictures, texts that turn on and an enriching image. With advertizing showing how emotional shows of product can be, with trailers, dialog marketing, print and online communications to retail and end-clients.
Otto Bock HealthCare GmbH
Gingco.Net Werbeagentur GmbH & Co. KG
Andreas Prinz, Hendrik Meier