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Bloom is a positive result brought on by a series of changes. In 2010 Taiwan Designers Week, we developed a series of interactive products to show the Bloom spirit. Different kinds of soft materials have been widely incorporated in the designs to provide unexpected user experiences. The Bloom image is used for exhibition and booth design, handouts and give-aways, as well as on the micro-site to spread the idea of Bloom, which implies inviting visitors to a blooming world.