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RANCHERA M-XICO / Snack packaging

RANCHERA M-XICO

Discipline: Packaging

Discipline: Packaging

BRAND SCENE: New recipes coming from abroad are becoming increasingly popular in Spain. Current economical situation has driven to increase home consumption.
CHALLENGE: Strategic development of the brand and its product range, conveying the values of authenticity.
BRAND SOLUTION: Brand strategy based on identifying the core values of Mexican culture, transcending distorted conceptions of TexMex.
The product’s identity was born from contemporary Mexican iconography, rich in colours and textures. This enhances the product’s naturalness played over a bright background with graphic elements closely related with current Mexican culture.

Client / Manufacturer

BRANWARD

BRANWARD
Barcelona, El Salvador

Design

BRANWARD

BRANWARD
Barcelona, El Salvador