Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Opel - Good tools. Good work. / Toolkit type

Opel - Good tools. Good work.
Opel - Good tools. Good work.

Discipline: Communication

Discipline: Communication

A toolkit type approach in which an overall idea and layout mechanic can be used interchangeably for various single and range shots. The idea is to approach the target group of the Opel commercial vehicles with their own everyday working tools. Because of the wide variety of tools, diverse target groups in the sector “commercial vehicles” are approached in a personal and emotional way. This idea provides a flexible adaption of the complete LCV range. The final look of the tools was created by a harmonious combination of the LCV and different tools of the core target groups. The tools and the LCV form a unity without deforming the actual product “car”.

Client / Manufacturer

Opel Automobile GmbH

Adam Opel GmbH
Rüsselsheim, Germany

Go to profile
Design

Amelung Design GmbH

Amelung
Hamburg, Germany

Günter Sendlmeier (CEO), Jonathan Sven Amelung (Creative Director), Pedro Americo (Art Director), Julia Kiolbassa (Senior Account Manager), Christian Stoll (Photographer), Ralph Hillert (Postproduction)

Go to profile