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A toolkit type approach in which an overall idea and layout mechanic can be used interchangeably for various single and range shots. The idea is to approach the target group of the Opel commercial vehicles with their own everyday working tools. Because of the wide variety of tools, diverse target groups in the sector commercial vehicles are approached in a personal and emotional way. This idea provides a flexible adaption of the complete LCV range. The final look of the tools was created by a harmonious combination of the LCV and different tools of the core target groups. The tools and the LCV form a unity without deforming the actual product car.
Adam Opel GmbH
Günter Sendlmeier (CEO), Jonathan Sven Amelung (Creative Director), Pedro Americo (Art Director), Julia Kiolbassa (Senior Account Manager), Christian Stoll (Photographer), Ralph Hillert (Postproduction)