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Frauennotruf BFF / TV spot

Frauennotruf BFF
Frauennotruf BFF

Discipline: Communication

Discipline: Communication

Our commercial broaches the issue of domestic violence and dramatizes the most common excuse that is used by the victims: “I fell down the stairs.” Our TV spot is directed to the apparently uninvolved audience. We simply show many women falling down the stairs – with the pictures getting more and more drastic – giving no real explanation for these particular images. Then we let the audience know that “thousands of women are falling down the stairs every day” and confront the audience with the question: “Do you really believe this?” At the end of our commercial we tell the viewer: “Stop domestic violence. Talk to us.” Followed by the logo of BFF.

Client / Manufacturer

Young & Rubicam GmbH

Young & Rubicam GmbH
Frankfurt a. M., Germany

Design

Young & Rubicam GmbH

Young & Rubicam GmbH
Frankfurt a. M., Germany

Helge Kniess, Manuel Rentz, Uwe Marquardt, Titus, Andres Marder, Claudio Pagonis