Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Clever Little Bag / Shoe packaging system

Clever Little Bag
Clever Little Bag

Discipline: Product

Discipline: Product

PUMA’s Clever Little Bag is a bag and box combination; a flat cardboard sheet folds into a box to hold the shoes, and fits seamlessly into a cloth bag, which both keeps the box shape of the cardboard and provides protection for the shoes. By using a bag to give structure to a cardboard sheet, this system uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. The tens of millions of shoes shipped in this bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year.

Client / Manufacturer

PUMA ACCESSORIES

PUMA
Boston, MA, United States

Go to profile
Design

Fuseproject

fuseproject
San Francisco, CA, United States

Yves Behar, Josh Morenstein, Nick Cronan, Seth Murray

Go to profile
Design

PUMA ACCESSORIES

PUMA
Boston, MA, United States

Go to profile