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37° / Branding

37°
37°

Everything has a reason - 37° is a statement. A statement for a honest handling with the luxury good perfume. Freed from the hedonic burden and usual beauty ideals, this shop/brand-concept puts the consumer in focus with all of his needs and wishes: Easy to understand products with highest efficacy, fragrances the customer can refine according to own preferences, and an innovative shop concept , which turns the touch point into sensual experience. Pure scent and caring.

University

Dennis Horstmann

Dennis Horstmann
Köln, Germany

Design

Dennis Horstmann

Dennis Horstmann
Köln, Germany