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The characteristic element of the guidance system is the graphic interpretation of the lettering. Breaking the letters down into lined forms establishes a thematic connection to the sporting environment. Both the expression of dynamism and the typical marking of lines and playing areas are reflected in the typography modified for the project. The pictogram system created for this, forms a visual extension of the lettering with which it is not only combined, but also interconnected.
Gourdin & Müller
Nathanaël Gourdin & Katy Müller GbR
Nathanaël Gourdin, Katy Müller, Katharina Seitz