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TASK: Development and design of a highly competitive (shelf-screaming) self service packaging to endure in a field dominated by classically designed rectangular transport packaging. Pointing out the differentiating product features in the field of pack communication.
SOLUTION: The novel blister pack shaped like a knife lets the product design come to the fore. The backside of the packaging places emphasis on the innovative grip design and offers space to enter an information leaflet. Using three packaging sizes only the whole range of nine products can be displayed. Card design is reduced, straightforward and communicates the precision of the product.
Felix Solicut GmbH
IFP Design | Institut für Marken-,
Packungs- und Corporate Design GmbH
Matthias Ribbe (Managing Director), Burkhard Schliemann (Group Head Design)
Amelung Design GmbH
Jonathan Sven Amelung (Creative Director, Idea & Design)