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The primary objective of the campaign is to communicate the dishes of imaginary 65°restaurant as an extraordinary experience and to establish its position as an unconventional restaurant.
The combined twelve posters following original Film Noire titles make the menu La Cuisine Noire of 65°restaurant. The unexpected presentation of the dishes combines the emotionality of the film genre with the restaurants menu creating new perspectives on the experience of eating.
University of Applied Sciences and Arts Dortmund
Thorsten kleine Holthaus
foodstyling: René Bastian Stein