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Retractable TapeCord / Power Extension Cord

Retractable TapeCord
Retractable TapeCord

Retractable Cord is an power extension cord that can recoil and retract as a tape measure.Its cord can lay-flat on the ground,avoiding tangling.The switch wheel and locking mechanism allow you to pull out the desired length of the cord and lock it up so that it won’t retract.To pull back the cord, just press the button on the case and then tug a little bit.The cord will be retracted.The plug can be stored and fitted back into the case to keep the floor and desk neat.

. Hidden plug design
. Reduces clutter and keeps cords neat
. Scroll wheel keeps cord at the perfect length
. Tape-measure-like design,minimizing storage size


Royal College of Art

Royal College of Art
Innovation Design Engineering
London, United Kingdom


Ho-Tzu (River) Cheng

Ho-Tzu (River) Cheng
London, United Kingdom

Wanyu (Olive) Lee