Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Bird TV / Bird Feeder

Bird TV
Bird TV

This bird feeder sticks onto a window. when the birds come to feed on it they feed in front of a replaceable screen/lens held in by clips in the main body of the feeder, enabling the viewer to choose different Screens/Lenses to observe the birds through. At the moment there are two screens to choose from, one is a frensal magnifying lens and the other is a two-way mirror to which means the viewer can see the bird without being seen.

This project is designed to give children the opportunity to get closer to birds or people who do not always have binoculars at hand for a closer look. The concept also proved popular as an inclusive product.


Royal College of Art

Royal College of Art
London, United Kingdom


Designed by Rob Maslin

Designed by Rob Maslin
Ongar, United Kingdom

Rob Maslin