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BenQ DC P1420 is designed for consumers who have a liking for products with understated design and meanwhile look for classic and timeless style. With 10x optical zoom lens, shooting is easy for both distant and near views. Also, the grip part has been bulged to strengthen holding, which makes the shooting outcome more satisfying. The design concepts of BenQ DC P1420 are derived from classic aesthetics, detailed yet clear, to convey a sense of undertoneness and sharpness. Rubber texture is applied for the grip part. The lens area is decorated with spin lines, the golden ring symbolizes high efficiency.