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AU-PA170SG / Air humid-purifier

AU-PA170SG

Discipline: Product

Discipline: Product

Emphasis was placed only on the humidifying and air-purifying functions so that the product looks slimmer than it actually is. We minimized visual elements to pursue a minimal concept, and created a comfortable image. A new UX design was introduced by applying touch lighting. A small display was integrated to indicate the operation status, and consideration was given to achieving harmony between the overall color and lighting.

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Naoto Fukasawa, Jihyeoung Lee

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