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AF-TA181SZA / Air conditioner

AF-TA181SZA

Discipline: Product

Discipline: Product

We enhanced the sophisticated look and created an innovative image as a digital product, rather than adopting the classical image of home appliances, thus achieving harmony with the living room television set. Simple LED lighting was employed to remind the user of fireflies. We strived to give the user an emotional experience, going beyond simply providing air-conditioning functions.

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics
Seoul, South Korea

Youngsun Shin

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